Pantone may have announced Very Peri as the official color of 2022, but there’s a whole other hue that's already stolen its thunder: Gen Z Green. We’re not talking about soft tones of sage or muted pastels—this green is bright, punchy, and full of flavor. Think of Bottega Veneta’s signature packaging.
Perhaps the emergence of this eye-catching color is a symbol of the shifting preference towards the daring, adventurous, and effortless. There’s a steady cultural movement that favors appearing more “real” or having a sort of IDGAF attitude your younger self would be proud of. Take the current sentiment towards Instagram photos for example: We’ve seemed to say goodbye to ultra-curated, flatlay-galore IG feeds in preference of a more personable, humorous (ie. meme-filled), and uncurated online presence.
Gen Z Green has permeated every aspect of lifestyle brands—you see it in beauty (like in Pharell’s hip skincare line or R+Co’s campaign for their Repair and Moisture products), interior design, and of course, fashion. As much as the color seems like a walk on the wild side, it’s surprisingly easy to wear. Not to mention it makes for a great accent piece to contrast neutral outfits or full head-to-toe looks.
Here are some of our favorite Gen Z Green picks:
JW Pei Gabbi Bag
The JW Pei Gabbi Bag in Grass Green sees a contrast between the softness of the silhouette and boldness of the color. It features a gently ruched body and handle that looks interesting when coupled with striking Gen Z Green. This bag is definitely going on our Christmas wish list.
Gabbi Bag, approximately P4490, JW PEI, jwpei.com
Zara Slingbacks
Another way to add a pop of green to your outfit is with a fun shoe. This Zara heel is done in a classic slingback style that goes with anything. We can totally imagine letting this pop against an all-black outfit or a white tee and blue jean combo.
Fabric High Heel Slingback Shoes, P2595, ZARA, zara.com
Pull and Bear Halter Dress
If we’re going Gen Z, then you can bet we're going all the way! The new generation is keen on a more out-there type of dressing, as seen particularly with bold prints. This Pull and Bear halter dress is a perfect example. You can wear this as is or with a neutral colored jacket to tone it down a bit.
Short Green Dress, P1495, PULL AND BEAR, pullandbear.com
H&M Lyocell-Blend Dress
Who knew that Gen Z Green, what with all its edginess, can work in the tropical-boheme aesthetic? Thus proves this lyocell-blend midi dress that's a vision of fresh, effortless, beach-ready style. Pair it with your favorite rattan accessories and you’re good to go!
A-Line Lyocell-Blend Dress, P2290, H&M, hm.com
Deliver Deliver Daily Set
Obsession is an understatement for our love affair with coordinates (it’s a lazy girl’s saving grace) and this Deliver Deliver Daily set takes the cake. It’s deliciously oversized, which we just know will make for a cool Hailey Bieber-esque street style moment.
Grass Green Button-Down Shirt and Shorts Set, P8000, DELIVER DELIVER DAILY, deliverdeliverdaily.com
Zara Wide-Leg Trousers
Put your black slacks away for a second and try out green trousers. Don't worry, they’re not as hard to style as you think! All you need is a neutral blouse—like a white button down or a nude bodysuit—et voila: A chic outfit with just the right amount of edge.
Wide-Leg Trousers with Buttoned Belt, P2495, ZARA, zara.com
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