Retail giant, Gap, quickly acts after social media went abuzz over a photo showing one of its ads featuring Sikh-American actor and fashion designer, Waris Ahluwahlia, had been vandalized in a New York City subway, The Daily Beast reports. The advertisement shows the Sikh actor next to a female model with the campaign's tagline, "Make Love." The vandals changed caption to "Make bombs," and added the slogan, "Please stop driving taxis."
It was editor Arsalan Iftikhar who alerted the clothing label after the former had decided to post the photo (which his friend took at the subway) for his 40,000+ followers and the rest of the social media world to see. "As a media commentator (and person of color) who regularly talks about issues related to race, ethnicity and identity issues on a daily basis, I could not sit on my hands and do nothing. So when I saw this GAP subway advertisement defaced by vandals with racist messages, I wanted the world to see how millions of brown people are viewed in American today," he says.
Gap immediately responses by contacting Arsalan and finding out the exact location of the vandalized material. In its efforts to bridge the gap (pun intended) between the different races, the brand makes a step further by making the advertisement its current Twitter background.