Iconic American clothing brand Gap has announced the launch of the film Bridging the Gap, which is directed, cast, and styled by Edward Enninful, Creative Fashion Director of W Magazine and upcoming Editor-in-Chief of British Vogue!
The film is a celebration of American optimism, starring individuals Edward has worked with, championed, and admired—all of whom embody American culture today. The iconic Gap basic white T-shirt serves as a blank canvas for the subjects to make their own, offering a glimpse of how their differences unite them.
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself,” Edward says. “Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
“Gap is a quintessentially American brand and we strive to embody all of America in everything we do,” says Craig Brommers, Gap Chief Marketing Officer. “Bridging the Gap is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”
The film stars Adwoa Aboah, Maria Borges, Christie Brinkley, Miles Chamley-Watson,Priyanka Chopra, Jonathan Groff, Wiz Khalifa, Fernanda Ly, Casil Mcarthur, Lineisy Montero, Ellen Rosa, Jasmine Sanders, Yara Shahidi, and Alek Wek.
Of the movement, Priyanka says, "Bridging the Gap is exactly what the world needs right now; there are so many gaps in this world that need to be bridged and filled. The most important one for me is empowering women; women need to be given an opportunity to stand on their feet and do the best they can for themselves.”
"To me, Bridging the Gap means making diversity more acceptable, by making it okay to look or act different. I do that by being myself.” adds rapper Wiz Khalifa.