Just weeks after announcing their nationwide closure in June 2021, FitFlop Philippines announced that it had appointed MAP Active Philippines Inc.—a well-known retailer in Southeast Asia that locally represents sportswear and lifestyle brands like New Balance, Converse, and Skechers—as its new distributor, giving the popular shoe brand a second chance at life. FitFlop's relaunch officially commenced in October 2021 when they began gradually reopening their physical stores and online channels.
As of writing, FitFlop's got three branches operating in Metro Manila at SM Megamall, SM North EDSA, and Robinsons Place Manila as well as outposts in Pampanga, Bacolod, Nueva Ecija, Davao, and Cagayan De Oro. Plus, they just opened a new concept store at Trinoma Mall in Quezon City!
LOOK: FitFlop's Cool New Concept Store at Trinoma Mall
Under their new distributor, FitFlop Philippines is doing more than just reopning their old stores. They're also revitalizing their local presence by introducing fresh new outposts and down the line, making their styles available on more online-shopping channels. Their Trinoma branch, which was unveiled in early February, is just the start.
The newly opened QC shop seeks to embody a sense of minimalism and sophistication, housing the brand's popular footwear in a serene and stylish space decked out in shades of sleek arches, clean lines, and soft tones. Inside, you'll find curved white shelves elegantly displaying ther wide range of sandals, sneakers, flats, and more. Fitflop, originally founded in 2007 by Canadian entrepreneur Marcia Kilgore, is best known for shoes that prioritize comfort and arch support and don't worry, they're staying true to that practical approach to design.
FitFlop's new concept store is at 2/F Trinoma Mall, Quezon City. The brand is set to open a total of 11 stores and launch in 44 department stores nationwide this 2022. They'll also be available on Lazada, Shopee, and Zalora soon.
For more information, log on to FitFlop Philippines' Facebook page.
This story originally appeared on Spot.ph. Minor edits have been made by the Preview.ph editors.
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