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Filipino & Proud

Greenbelt 5's Filipino Zone celebrates everything fashionably Pinoy.
Filipino & Proud Greenbelt 5's Filipino Zone celebrates everything fashionably Pinoy.

The Filipino zone in the recently opened, swanky Greenbelt 5 is a gift to local fashion, with boutique after boutique of Filipino designers and Philippine brands displaying the best of our homegrown fashion talent. These brands proudly use Filipino materials, and produce stylish merchandise of international standard. This place is truly an ode to the Filipino's remarkable ingenuity.

The Rationale
Why the sudden nationalistic surge, fashion-wise? The Greenbelt 5 team, during the planning phase of the operation, sat down with a few target-market consumers and discovered that there was a noticeably growing number of Filipino designers with global appeal. However, customers found it difficult to access these designers as their ateliers were spread all throughout the metro, some in hard to reach places.

What better way to make Filipino fashion designers and their world-class products more accessible than to have them put up shop in a mall? Thus the Greenbelt 5 team began to handpick well-known designers and the Filipino fashion zone was born.

What's in Store
The Filipino Zone offers ready-to-wear pieces, as well as made-to-order services. The different boutiques carry clothes, jewelry, shoes, skincare products, makeup, hair care items, bags, and even paintings and art installations. For those who want to try something new, fresh, fashionable, and of course proudly Pinoy, this place is for you.

The Filipino is really amazing, and it's about time we start to shine.

Click here to start your virtual tour of the Greenbelt 5 Filipino Zone.

-Renee Puno, Editorial Assistant.