The world of fashion has always been a safe space for women of all walks of life, from working moms, to grandmothers, and even to students. Nobody ever said starting a clothing label was easy, but being a woman in the field has its own set of hurdles and expectations. Though, there are a number of ladies who have managed to not only surpass these barriers, but to also flourish as proud designers and entrepreneurs. If you’re looking for some new labels to spice up your wardrobe, then it’s the perfect time to check out the fresh picks below.
Here are 10 local fashion brands proudly led by women:
1. Grandma Approves
Driven by their mutual love for dressing up, Belen and her granddaughter Bianca Mascenon decided to start a brand that would fully capture their sophisticated sense of style. The two rely on their respective strengths: Belen acts as the main designer, while Bianca handles the business side as a former marketer. What started out as a bonding experience for the two eventually became a collaboration that dresses other ladies in timeless, sultry, and chic closet staples.
2. LINEN LAB
The country’s climate makes searching for a classy yet heat-proof outfit a must. Thanks to LINEN LAB, keeping your cool in a chic ensemble is that much easier, plus, purchasing their pieces can also help out in saving our environment. Run by Ginel Alyana, a "momtrepreneur", the brand's goal is to make you feel and look good while also advocating for sustainable and slow fashion. Spotted rocking LINEN LAB is content creator Bella Racelis, who’s particularly a fan of their Martha set.
3. Hiraya Pilipina
Success knows no age, and Cleo Loque is only one of many examples. Launching a clothing brand with only a P20,000 capital when you’re just 15 years old is nowhere near easy, but with gusto and passion, she proved that it's more than doable. Hiraya Pilipina has since become a go-to fashion and advocacy brand that consistently supports women empowerment and other passionate causes with their apparel. Cleo believes that by wearing these inspirational statement tees, she might motivate and encourage girls everywhere to take up space, love themselves, and speak their minds.
4. Overlay Designs
Pat Cortez and Cheska Ferrer Cortez are the creative minds behind Overlay Designs, a premium brand of bags that are crafted with quality leather. The store is a convergence of Pat's expertise in advertising, and Cheska's knack for industrial design. Through this, Overlay Designs is where functionality meets style. It serves practical everyday totes that have an irresistibly chic and minimalist aesthetic, sure to spice up any outfit!
5. Encore Studios
With theater actress Krystal Kane’s strong passion for sustainability, Encore Studios was born. The brand is known for its ethically-made pieces with a retro-inspired twist. Through Encore’s colorful line of clothing, Krystal upholds the power of slow fashion and everything it has to offer. With that, Encore Studios makes sure to produce quality pieces in limited quantities in order to avoid over-producing. Moreover, they use deadstock fabrics, extra textiles, and even discarded clothes to help lessen wastage. Kudos to them!
Check out Encore Studios on their Instagram.
Carla Sison aims to be a changemaker in today's fashion scene with her brand, Araw, which showcases stylish and minimalistic pieces that are perfect for the summer season (and beyond.) The brand pioneer was able to capture and elevate the tropical aesthetic through her products’ simple yet sophisticated silhouettes. You'd surely want to wear them every single day! Aside from their designs, the brand is proud to use light and premium materials that are perfect for the country’s climate.
7. Nin and Yang
Offering pieces made out of excess fabric scraps, or more locally known as retaso, Nin and Yang is the brand to go to for bold and eye-catching OOTDs. Behind such stylish yet sustainable pieces are sisters Nina and Thea Morales, whose dynamic promotes fashion that’s creative, unique, and environmentally-friendly. As they've said, Nin and Yang is all about “good design, a cute outfit, and zero waste.”
8. Tayo Studio
Yong Davalos is a renowned figure in the local fashion scene. Her works have paraded down the runways of fashion shows, and stars like Heart Evangelista and Catriona Gray have donned her designs. Yong's dedication to her craft is seen in her clothing brand, Tayo Studio, a label that showcases classic and flattering pieces for women of all sizes, designed to fit their daily wardrobes. In a past interview with Preview, she shed light on the inspiration behind Tayo Studio: “I can only hope that by creating this brand, we’ll help a lot of women feel comfortable in their body no matter what size they are. I want them to love fashion as much as I do.”
Alyssa Lagon was only 19 years old when she launched Tela, a shop that offers locally-made sustainable clothes. With her parents managing Bayo, a brand that provides a wide range of apparel for all Filipinas, the young entrepreneur is more than familiar with the ins-and-outs of the industry. However, it was only recently that she became acquainted with the environmental cost that comes with the clothes we wear. After equipping herself with more knowledge on sustainability, Alyssa started Tela, showing that being stylishness must come hand-in-hand with being eco-friendly.
10. Every Body
As an entreprenuer, Nina Cabrera has always envisioned an inclusive world. She exemplifies this with Every Body, a swimsuit brand that, as the name suggests, is for everybody, regardless of their shape or size. In a recent interview with Preview, Nina mentioned that the idea of creating the swimwear line came from a hate comment left on her TikTok account. She turned what was supposed to be a negative experience into something productive, and established an inclusive brand that helps ladies “wear their best self,” as their tagline goes.
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