At first glance, Viva Magenta appears to be a mauvey tone of red that borders on being a pinkish purple. It's perplexing yet fascinating to look at, primarily because you're not 100% certain what the color actually is. Upon unveiling the lively hue as a symbol for 2023, Pantone explained Viva Magenta as the intersection of "crimson red, hot pink, fuchsia, raspberry, and maroon." The result is a spicy shade that'll command anyone's attention, without having the need to shout at you with vibrancy.
So, what better way to ring in the new year than by donning its assigned color? Whether you want to go full monochromatic with the magenta hybrid or prefer subtle but striking pops of it, there's definitely a way for you to spark some viva in your OOTDs.
Ahead, check out how our local style stars have already been rocking Viva Magenta, Pantone's Color of the Year for 2023.
1. Kylie Verzosa
Kylie has our jaws on the floor in this regal yet sultry lace gown. A retired beauty queen she may be, but she definitely deserves another crown for just looking this good!
Also on a festive kick is our gurl, Mimiyuuuh. She's wrapped like a present in an adorable multi-hued mini dress accented by a huge bow up front. Mimi rocked the frock with a dash of silver, by way of her accessories, and her reliable Margiela Tabi boots.
3. Maymay Entrata
If Maymay's slick dance moves or bombastic vocal chops don't make you look, then her Viva Magenta-hued performance costume surely will. 2022's Color of the Year, Very Peri, makes a cameo with her long braided 'do.
4. Vice Ganda
Never a stranger to donning bright colors, Vice Ganda dressed down the zippy shade by wearing it as a slouchy v-neck sweater over her white button-down. And, of course, it wouldn't be a Vice Ganda OOTD without a covetable pair of kicks.
5. Alexa Ilacad
Also cozying up in Viva Magenta was Alexa Ilacad, who inserted a crisp white polo under her deep-hued sweater for a quick nod to the academia aesthetic.
6. Pia Wurtzbach
Like with any other bright color, Viva Magenta can be sported whether you're out and about or just lounging at home. Take this chill but chic outfit of Pia Wurtzbach's for example.
7. Maja Salvador
For her birthday this past year, Maja Salvador wore an eye-catching all-pink ensemble, punctuated with white platform heels. So, Barbiecore fans, this is a sign that Viva Magenta is a worthy addition to your color rotation!
8. Chie Filomeno
Ever the certified beach babe she is, Chie Filomeno gave the 2023 hue a sexy spin with her high-waisted triangle bikini look. Sweet and spicy!
9. Julia Barretto
If, like Julia Barretto, you have a wardrobe chock full of neutral staples, then incorporating Viva Magenta via your accessories will totally add some character to things. BRB, checking out this cap from The Juju Club ASAP.
10. Heart Evangelista
For ladies who like to always keep it classy, take notes from Heart Evangelista. Imparting some pizzazz to her all-white look was a croc-skin Hermes Birkin in, you guessed it, Viva Magenta. Tres chic!