Fenty x Puma Returns with a Sporty, Street-Ready Collection
Rihanna fuses sport and style in the new collection where football heritage meets modern streetwear.
Rihanna’s partnership with Puma continues to score high. For its latest release, Fenty x Puma reimagines heritage football through her distinct lens, merging performance design with pop-cultural flair. The collection is unapologetically bold, painted in a vibrant palette of orange, green, and silver, and made to stand out whether you’re on the field or in the city.
Shot by Yiskid and styled by Soki Mak, the campaign channels Puma’s innovation era through moments that defy gravity—figuratively and literally. Featuring Kai Isaiah Jamal and Colin Jones, the visuals capture the collection’s “keep it light” spirit, celebrating movement, ease, and modern rebellion.
Fenty x Puma Reimagines Heritage Football with a Futuristic Edge
The new Fenty x Puma Football-Inspired Collection fuses classic sportswear with Rihanna’s signature attitude. Highlights include the T7 Piping Track Jacket and Track Pant, both designed in shiny tricot fabric with contrast piping and metallic detailing. The T7 Slim Tee offers a sleek, fitted silhouette with just the right amount of stretch, while the Goalie Jersey reimagines a football essential through a more fashion-forward lens.
Accessories extend the energy off the pitch. The Pocket Grip Bag arrives in a mirror-silver finish with bold blue and orange accents, while the Fenty x Puma Scarf adds styling versatility with its silky, double-sided print.
Of course, it wouldn’t be a Fenty x Puma drop without standout footwear. The Avanti LS-X revisits Puma’s iconic v1.11 silhouette with futuristic shapes and metallic finishes—a nod to both football heritage and cutting-edge design. Meanwhile, the Slide Chic and Slide Chic Fur revive the cult-favorite Fenty slides in two forms: one sleek and sporty with a leather strap and jelly midsole, and another plush and playful with faux fur and metallic accents.
Where to Buy and How Much
The Fenty x Puma Football-Inspired Collection is now available on puma.com, in select Puma stores, and through official retail partners.
Prices range from P3,000 for the T7 Slim Tee and P3,200 for the Scarf, to P4,100 for the Goalie Jersey and P4,000 for the Pocket Grip Bag. The Slide Chic and Slide Chic Fur pairs retail for P5,200 each, while the T7 Piping Track Pant and Track Jacket are priced at P6,500 and P8,000, respectively. The hero shoe, the Avanti LS-X, retails for P8,200.
As with every Fenty release, expect these pieces to move fast!
