Fendi is a label that knows how to make a statement. Upon taking the reins in 2020, creative director Kim Jones introduced a new classic for the luxury house: the Fendi First clutch.
He took the brand's signature "F," turned it to its side, and used it as a frame for a pouch-shaped bag that you can identify at an instant. It's been made available in various sizes, and has been rendered in different materials like leather, fur, and even rare Himalayan croc-skin.

Fendi First in Black Leather, €2500 (approximately P149,886.98), FENDI, fendi.com

Fendi First in Pink Patent, €2700 (approximately P161,857.75), FENDI, fendi.com

Fendi First with Multi-Color Inlay, $3356 (approximately P187,039.95), FENDI, fendi.com

Fendi First in Pale Pink Fox Fur, $6700 (approximately P244,268.25), FENDI, fendi.com

Fendi First in White Crocodile Print, €30,000 (approximately P1,798,476.04), FENDI, fendi.com
Depending on the style you go for, prices can range from roughly P150,000 to almost P2 million. If you want to keep your hands free while toting your Fendi First, it comes with a strap that you can adjust for either a crossbody or a shoulder bag length. Its cheeky design and compact but functional silhouette has made it a favorite among fashionistas everywhere, our local stars included. See how they rock theirs below!
Local Celebrities Wearing the Fendi First Clutch
1. Jasmine Curtis-Smith
We called first dibs on the Fendi First, and had Jasmine Curtis-Smith model a pink patent version for our March 2023 Preview In Focus feature. The standout bag was teamed with a blue blouse and mini skirt, plus cute wedge sandals all from Fendi.

2. Pia Wurtzbach
Twinning with Jasmine was Pia Wurtzbach, who housed her beach party essentials in the tote during a recent trip to the Bahamas. She was also on a silk kick that night, loosely tucking in a silver buttondown into sheeny cargo pants.

3. Kris Bernal
Kris Bernal couldn't resist getting her hands on pink arm candy. For an event, she hopped on the Barbiecore bandwagon in a feather-trimmed blazer, heels, and, you guessed it, a Fendi First.
4. Max Collins
Going for a more subtle but still as chic look was Max Collins in a dainty Chris Nick LBD that matched with her leather tote.

5. Marian Rivera
Himalayan spotted! And on who else but the perpetually fresh Marian Rivera, who accented her floral frock with an exquisite reptilian-skin iteration of the Fendi original.

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