Fendi launches its second installment of the #MeandMyPeekaboo campaign as it celebrates the iconic bag’s 10th year anniversary.
In this campaign, Fendi features not only one, but three generations of Kardashians: Momager Kris Jenner, Reality Star icon Kim Kardashian-West, and five-year-old North West. This marks North West’s modeling debut in the fashion business. The three Kardashian women will also star in Fendi’s short film for the campaign which also features KKW’s husband's song, Kanye West’s Love Lockdown.
Silva Venturini Fendi, the creative director of accessories and menswear, said they wanted to extend the concept of family, as it’s part of Fendi’s campaign history.
In the first installment of the Peekaboo campaign, it featured Silvia Venturini Fendi herself, and her daughters Delfina Delettrez and Leonetta Luciana Fendi.
The campaign wanted to capture the intimacy and authenticity between families. The Kardashian trio represented what they wanted to express as they are known as strong women with strong personalities, and mostly one of the most iconic female families out there.