Fashion
Felix of Stray Kids Is Louis Vuitton’s Designer for the 2025 Silver Lockit Collection
Proceeds of the jewelry sales will be donated to UNICEF.
by Kyla Villena
Published on Jul 7, 2025
Felix of the South Korean boy group, Stray Kids, taps into his creative prowess as Louis Vuitton entrusted him to design their 2025 Silver Lockit jewelry collection. Annually launched in new versions, this year’s opulent assemblage is one to look forward to.
The 24-year-old rapper takes the baton from actress Millie Bobby Brown, his fellow House Ambassador. With this meaningful opportunity, Felix also joins the likes of Virgil Abloh, Chloë Grace Moretz, and Nicole Kidman, who have been supportive of the movement.
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PHOTO: X/felixssource.
What Is Silver Lockit by Louis Vuitton?
For the uninitiated, Silver Lockit is an embodiment of the House’s long-standing commitment to the United Nations Children’s Fund or UNICEF. Their partnership was launched in 2016, and the sales of the elegant accessories have helped the Maison raise over $22 million for the organization through the years. After all, true luxury lies in a secured future for everyone, especially children.
Louis Vuitton Taps Stray Kids’ Felix as the Designer of Silver Lockit for 2025
The jewelry line features the signature miniature LV lock, and with Felix’s genuine artistic instincts, this year’s edition comes engraved with the word “dream” and a blue heart drawn in the K-pop star’s endearing way.
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PHOTO: Instagram/straykidsindia.
Certified recycled silver is utilized to bring the collection to life, which consists of an earring and a chain bracelet. A cord bracelet and a pendant are also part of the lineup, both of which come in four color options, yellow, blue, pink, and black. Making subtle innovations, the longer chain length of the pendant also carries a modern-yet-timeless approach.
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PHOTO: X/felixssource.
The Silver Lockit yellow cord will be an online exclusive, while the rest of the limited-edition line will be available in stores worldwide from July 18, 2025. The brand donates $100 (approximately P5640) for every cord bracelet or earring sold, and $200 (approximately P11,280) for every silver bracelet or pendant.
Who is Felix of Stray Kids?
Felix Yongbok Lee, known mononymously as Felix, entered the K-pop scene in 2018 when he debuted as a rapper in Stray Kids. The Gen Z star has been dominating the industry, together with seven of his fellow members, through sounds and performances that defy genres. Beyond entertainment, Felix has a penchant for style and fashion, having been a House Ambassador of Louis Vuitton since 2023.
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.