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Millennials Are Now Couture's Biggest Client, According to a Study

Here's a roundup of this week's juiciest fashion news!
Millennials Are Now Couture's Biggest Client, According to a Study
IMAGE INSTAGRAM/off____white, karllagerfeld, balmain
Here's a roundup of this week's juiciest fashion news!

In case you missed it, here's all the fashion news you need to know now:

1. Here’s where you can see all of Supreme’s exact references.

The faceless founder behind Instagram’s Supremecopies, an account dedicated to documenting Supreme’s influence and references, recently launched a coffee table book. Titled Supreme Copies: The Book, the catalog is a 120-page compilation of the said brand's Insta archive. In an interview, user @supremecopies explains his desire to release his documentation in a medium that can’t be deleted or hacked. Additionally, the book will contain “a lot of new, unseen pics that are gonna be hard to find anywhere else. A few pieces that have never made their way on the page. And of course, tons of information on whatever it was that Supreme decided to reference.”

Read more here.

2. Two veteran Vogue editors are stepping down.

Two of Vogue’s veteran editors are stepping down, essentially reducing their roles in the magazines. Fashion director Tonne Goodman and executive fashion editor Phyllis Posnick, who have been with the magazine since 1987 and 2000, respectively, follows Grace Coddington’s career move back in 2016 when she took on a creative-director-at-large position, working on a minimum of four shoots per year.

Read more here.

3. Helly Hansen is suing Off-White for ripping off its logo.

Helly Hansen, a Norwegian sportswear brand, recently filed a lawsuit against Virgil Abloh’s Off-White for intentionally infringing the stripe mark the brand has been using in the US more than 40 years ago. The Fashion Law summarizes Helly Hansen’s complaint, stating that Off-White is using a confusingly similar logo “on goods that are the same and/or similar to the goods/services offered by Helly Hansen under its HH Stripe Logo.”

Read more here.

4. Millennials are couture’s biggest clients.

Millennials, along with the Generation Z, are now the driving force of luxury fashion, management consulting firm Bain & Company concludes in a study. “The millennial state of mind has changed the way purchases are made across generations and has pushed luxury brands to redefine what they deliver to customers,” said Claudia D’Arpizio, a partner with Bain and the lead author of the study. This state of mind pertains to what millennials look for when purchasing luxury goods: experiences over products. With this, fashion houses must adapt to their need as this age group constitutes to the biggest demographic segment, and their spending patterns and spending power will drive production over the next two decades.

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Read more here.

5. Beyoncé creates a charitable capsule collection with Balmain.

Beyoncé has teamed up with French designer Olivier Rousteing and Balmain to create a limited-edition collection of hoodies and tees based on the custom-made pieces she wore on her iconic Coachella performances. Further, Beyoncé will be donating the proceeds from this collection to help fund the United Negro College Fund, following her $100,000 donation to four historically black colleges after her Coachella set. 

Read more here.

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