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Kanye West Launches New Yeezy Collection on Twitter

Here's what's hot in the global fashion scene.
Kanye West Launches New Yeezy Collection on Twitter Here's what's hot in the global fashion scene.

Here's all the fashion news you might have missed this week:

1. Kanye West launched Yeezy 500 on Twitter.

Kanye West wielded the power of social media to release his latest collection of Yeezys. The singer-turned-designer "revealed a brand new campaign on Twitter for his Yeezy 500 'Supermoon' sneaker. Photographed by Eli Russell Linnetz, who previously worked with the Kardashian/West/Jenner clan for its family Christmas card, the imagery features a diverse group of models wearing the brand's sneakers, some muted athleisure apparel and not much else," Fashionista reports. "Supermoon is a follow-up to West's #YeezySeason6 social media advertisements in January, which recreated Kim Kardashian-West's errand-running 'paparazzi' photos with a slew of Kim lookalikes and Insta-celebrities, including Paris Hilton, Jordyn Woods, Amina Blue and Sarah Snyder."

Read more here.

2. Gucci DIY teams up with 12 artists for its new collection.

Alessandro Michele's Gucci promoted its DIY line "by linking up with 12 artists from all over the world to create distinctive imagery featuring the customizable Ophidia tote and Ace sneakers," Fashionista writes. They enlisted artists Coco Capitán (known for the popular Gucci "Common sense is not that common" T-shirt), Angelica Hicks, Ignasi Monreal, Soko, Unskilled Worker, Jayde Fish, Phannapast, Adrian Kozakiewicz, William Ndatila, Trevor Andrew, Alex Merry, and Amanda Charchian. Gucci explains, "The project embodies the philosophy of Gucci DIY: championing the idea of self-expression." 

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3. Bottega Veneta appointed Daniel Lee as its new creative director.

Daniel succeeds Tomas Maier, who left his post after 17 years at the Italian house's helm. Daniel, a Céline alum who headed the brand's ready-to-wear line, will begin his new post at Bottega Veneta on July 1. Business of Fashion reports, "[Daniel is] a graduate of Central Saint Martins in London and held roles at Maison Margiela, Balenciaga, and Donna Karan, before joining Céline in 2012."

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4. Co-working spaces explore the retail industry.

"Co-working is a rapidly expanding industry and it's not just changing workspaces, it's changing adjacent industries, including retail," Retail Dive writes. Companies are exploring the idea of having co-working spaces next to pop-up shops. This follows the news of WeWork, an eight-year-old co-working company that struck a deal to buy the Lord & Taylor flagship store property located at Hudson's Bay Fifth Avenue for $850 million last October 2017. 

Senior Retail Analyst Zoe Leavitt from CB Insights, a data analytics platform, explained in an interview, "The concept is particularly appealing for online brands looking to get their products in front of customers. All these digital-only brands are opening pop-up stores anyway. So maybe it makes sense to open one in the lobby of co-working space to capture consumers passing by and working."

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5. Food waste can now be woven into fabrics.

"The startup Circular Systems is pioneering new tech to convert food crop waste–like banana peels and hemp stalks–into wearable fibers," Fast Company reports. "Food crop waste like banana by-products, pineapple leaves, flax and hemp stalk, and the waste from crushing sugar cane can be collected and spun into a natural fiber that can be woven into garments." Additionally Fast Company notes, "Circular Systems was recently awarded a $350,000 Global Change Award grant from the H&M Foundation to scale up its operations, and it has partnerships in the works with global brands like H&M and Levis to integrate its sustainable fibers into their operations."

Read more here.

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