For many years, SM has become a household name; and perhaps, began the “malling” phenomenon in the country. Starting with a small store in the middle of downtown Manila, it now boasts of several branches of multi-story superstores where you can get anything and everything you need.
SM Department Store, on another note, has become the ultimate destination for apparel with very friendly price points. Recently, it marked an exciting milestone with its launch of Fashion Forum, the latest addition to the Women’s Wear department.
Fashion Forum is a hot bed for contemporary and stylish imported brands that fit into the many facets of the modern Filipina that SM Department Store caters to. This welcome to different foreign labels signifies a more dynamic shopping experience for the mall-goers.
The new brands include Adrianna Papell, David Meister, Donna Morgan, Donna Ricco, London Times, Maggy London, Max & Cleo, Miss Couture and Taylor.
Well, ladies, looks like SM’s making sure that they've really got it all for you!
Fashion Forum is located at the Third Level of SM Department Store Makati, and will soon open at SM Ortigas and SM North EDSA.
Click on the photo gallery to see a sampling of the brands.
Click here to view the Fashion Forum fashion show.