H&M has collaborated with fellow Swedish brand Eytys! The fashion insider label is known for their streamlined yet chunky-soled shoes, unisex approach, and perfectly-designed wardrobe staples. The Eytys x H&M line will feature genderless shoes, clothing and accessories for adults and a selection for kids, designed in collaboration with the H&M in-house team.
Psyched? Same here! Expect sneakers, shoes, and boots in leather, suede, and cotton canvas along with jackets, tops, trousers, and jeans in materials such as cotton twill, faux patent leather, nylon, and raw denim. All kicks boast the distinctive Eytys sole, while the clothes have boxy silhouettes that don’t distinguish between garments for women or men.
Snakeskin print, shiny faux patent leather, and supple suede are mixed with stiff cottons and humorous graphics. The colour palette consists of bottle green, school bus yellow, beige khaki, dark indigo, black, and white. Everything can be effortlessly mixed and matched to suit any mood, allowing one to really showcase their confidence in themselves and their personal style. Oh, and each pair of shoes comes with a custom-designed box featuring a unique artwork by painter Zoe Barcza, too!
"With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles spans genders," said Eytys' Creative Director Max Schiller. "The collection is all about proportions—creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear. It’s the Eytys idea of a ‘generic’ look, one that is meant to elevate integrity, attitude and confidence."
In the Philippines, the collection will be available exclusively in H&M's Greenbelt branch as well as online starting from January 24, so you'd best queue up to shop. See you there!