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Explore At Theodore's 2

Theodore's throws a party.
Explore At Theodore's 2 Theodore's throws a party.

July 30,2008, Bonifacio High Street

Theodore's opened its doors to launch its in-house ad campaign, comprised of offbeat shots of quirky models, young and old, dressed head to toe in Theodore's brands. The party allowed guests to walk through a MOMA-esque, multimedia exhibit which showcased the latest additions to the store's roster of select, cult brands. The art installations included a tower of shoes, a house of jeans, and a sculpture of the "bayong" bags that were given as a token to each of the guests that night. Included in the goody bags were the store's mini-mags, where the Theodore's ad campaign shots were featured. The curious sounds of audio group Elemento, with their industrial looking instruments, were the perfect foil to the shop's eclectic exhibit.

—Renee Puno, Editorial Assistant