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'Lucky' Mag Editor Leaves Job for Instagram

Eva Chen is the latest to shift from publishing to social media.
'Lucky' Mag Editor Leaves Job for Instagram Eva Chen is the latest to shift from publishing to social media.

For former editor-in-chief of Lucky Magazine, Eva Chen, leaving publishing was bold and difficult. “Tears were definitely involved," she tweeted. "But it's the right one for me right now.”

It’s a new phase for the fashion maven as she’s on to working at that addictive double-tap-happy platform, Instagram as its head of fashion partnerships.  

"It's a new position and a natural next move for me. I'll be working closely with stylists, designers, up-and-comers with fun activations and finding new ways to tell fashion stories," she tells Mashable.

(Main image by Monica Schipper, Getty Images Entertainment)

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