Donny Pangilinan Stars in the Latest Seiko Philippines Campaign

When it comes to family heirlooms, one object instantly comes to mind in the context of a father and a son—the watch. Standing the test of time, a timepiece symbolizes trust, perseverance, and continuity.

Contributing to that narrative is Seiko Philippines, who recently tapped Donny Pangilinan and Anthony Pangilinan for a campaign that celebrates raising a legacy and continuing heritage.

Complementing the heritage of King Seiko, which is the flagship collection of Seiko that was launched in 1961, the relationship of Donny and Anthony represent inter-generational dialogue and dynamism.

Donny and Anthony are both avid watch collectors. In fact, Donny revealed that he started collecting watches after high school and the very first watch he got was a Seiko watch, which was recommended by his brother-in-law.

Launched in 1961 and revived in 2022, King Seiko in Seiko's flagship collection that highlights Japanese high-grade mechanical watchmaking. It's the brand's premium line of timepieces that features contemporary manufacturing and excellence in design.

Mirroring the father-son duo, King Seiko reintroduced the VANAC watch that represents how every decade enriches the brand, how every generation brings forth a living legacy. Introduced in 1970, VANAC symbolizes the brand’s meticulous craftsmanship and mastery over detail. More than being just a status symbol, it is an heirloom timepiece that carries heritage and sentimental value.