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Do Wear!

Dress up in Duerr's new Premium collection.
Do Wear! Dress up in Duerr's new Premium collection.
Duerr Premium
Duerr gets dolled up! The edgy brand famous for its casual-chic street pieces embraces its more feminine, sexed-up alter ego with its new high-end line, Duerr Premium. “Duerr Premium is more cocktail, more formal. The fabrics are more luxurious," reveals Cheryl Tantengco, who together with Loralee Baron-Soong and Ina Ponce-Enrile make up the fierce Duerr triad.

The Premium look harks back at the glamorous '80s era, with several dresses sporting modern versions of the oversized shoulder pads that define that Dynasty-obsessed generation. Bright, solid colors, excess fabrics and fluid draping make for an even more boldly bodacious take on the '80s, without the unnecessary tackiness, of course. Contemporary details like pyramid studs, dangerously low necklines, and strategically placed cut-outs add to the fresh appeal of this sexy collection.

Duerr Premium pieces are available on the new Duerr website, www.duerrmanila.com. Items are made-to-order, and are priced at around P3000-P6000.


Aranaz x Duerr
Also available on the website is a special Aranaz bag, exclusively designed for Duerr. “They asked me to create something that was feathery and edgy,” shares designer Amina Aranaz-Alunan. Bags will be available made-to-order through the Duerr website.


To celebrate all the new things blossoming at Duerr-the Premium collection, the new website and the Aranaz-Duerr collaboration-the Duerr ladies threw a party at Members Only and asked six of their muses to model looks from their new line.

Click on to read about what these Duerr muses have to say about the brand.

Click here to view the stylish guests in attendance.

Click here to view the Style Bible video interview of the Duerr designers and their muses.


-Renee Puno, Editorial Assistant
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