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Meet Dior's Newest It Bag That's Been Taking Over Our Instagram Feeds

Introducing the 30 Montaigne.
Meet Dior's Newest It Bag That's Been Taking Over Our Instagram Feeds
IMAGE INSTAGRAM/sofievalkiers
Introducing the 30 Montaigne.

There's no doubt that Dior's been loud lately. From the wildly popular Saddle bag revamp to making headlines dressing some of the world's most talked about names, the 72-year-old luxury giant has done a fine job keeping up with the times...but never has it forgotten its long, storied history. Latest case in point: Have you been wondering what that boxy new It bag Instagram's coolest girls are toting is?

Meet the 30 Montaigneyep, it's named as a loving tribute to the brand’s iconic and emblematic flagship address in Paris. It was love at first sight for founder Christian Dior, who was stubbornly determined to call the charming little townhouse his the moment he set eyes on it. He inaugurated the couture house in December 1946, mere months shy of Dior’s debut show, and the legendary pin 30 Avenue Montaigne remains the label's beating heart to this very day.

The sleek 30 Montaigne is a celebration of just that. Seen dangling from the chic arms of every noteworthy style star in the recent few days, it's set to be the season's spotlight-stealer. Its structured, timeless shape is available in coveted Oblique canvas and in a rainbow of smooth leathers, boasting of an oversized "CD" clasp and the 30 Montaigne signature embossed behind.


Still, our favorite part has got to be that the strap is adjustable: Hold it like a top-handle, wear it on one shoulder, or sling it across your torso as you please. Infinite points for versatility!

BRB, sneaking off to the nearest Dior store to lay grabby hands on this baby!