If you've been looking for contemporary pieces for the modern woman, then the search ends here. Weave, a young fashion retailer showcasing local designers, offers timeless pieces that are worth investing in. Their sophisticated creations are tailored especially for Filipinas of today's time. Want to know more about the brand? In an interview with Preview, we talk to Weave's founder and head designer Brit Romero.
1. How would you describe your design aesthetic and philosophy?
"At Weave, the designs are refined but not austere. We strive towards modern, timeless designs for the modern woman without being too stiff. There’s still a sense of whimsy incorporated into the style. A lot of the aesthetic is also drawn from 1970s Art Deco architecture, which is reflected in the patterns and silhouettes."
2. Do you have a signature design or key element evident through your collections?
"For the newest collection, Chroma, a signature piece would be the three-tone orange-blush-gray dress, which perfectly captures the collection and what Weave stands for; it features [our] signature pleats. Chroma is largely inspired by contemporary art, particularly Janet Echelman’s fishnet sculptures: They’re vibrant, larger-than-life images that strike the imagination and create such a visual impact."
3. Where do you usually draw inspiration from?
"Weave is heavily inspired by architecture. Through different structures, shapes, and patterns, we strive to create timeless pieces without sacrificing comfort."
4. Can you walk us through your creative process as a designer?
"We always start by collating all ideas and putting everything in a mood board. We study classic silhouettes that would look good with the shapes and patterns that we’d like to experiment on, and from there we proceed with product development."
5. What makes a Weave muse?
"A Weave muse is a contemporary woman who looks for more than just the ordinary. She is an independent woman who lives by her own rules. She takes confidence in her own personal style and is aware, but unaffected by trends. There is an effortless sophistication in how she carries herself."
6. Could you describe the lifestyle that fits your design philosophy?
"Although there are architectural elements in the design and silhouette, we made sure that each Weave piece is comfortable and wearable. As such, we envision the Weave woman to live a go-getter lifestyle, living life to the fullest as she is in the center of action in the city and beyond. The Weave pieces she wears empowers her even more and helps her get where she needs to be."
7. Who do you dream of wearing your designs?
"It would be a dream come true to know that Weave is worn by women who are determined to make a difference in the world in their own simple way, whether it be a mother, a striving business woman, a young professional, or even a girl with big dreams ahead of her. To see them wearing Weave and feeling empowered as they face their everyday challenges in life is already worth it."
8. How has your brand evolved since you started?
"Through the years, Weave has evolved through continuous product development using different patterns, shapes, and colors, fueled by meaningful experiences and inspiring sights around the world. It has also evolved to offering Miista shoes which are designed in London and handcrafted in Spain, Weave bags, and fragrances. And it won’t stop there, we plan to expand the brand by going beyond clothing. Along the way, we’re very fortunate to have brought Weave from an online store to physical stores in Shangri-La Plaza, Uptown, BGC, and coming soon in SM Megamall by end of September 2018."
9. What can we expect from your brand soon?
"Weave has been pretty busy this 2018! We’re right in the middle of our newest collection, Chroma. We're also very excited to announce that by the end of September 2018, Weave is opening its newest store to date in SM Megamall, featuring a wider array of designs for style-savvy women, as well as more competitively priced items."
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