Too many songs in today’s culture have namedropped the Italian luxury label Fendi (i.e. Kanye West’s Don’t Stop!, Kreayshawn’s Gucci Gucci, and Fergie’s Labels or Love). However, not everyone knows about the brand’s rich history, immortalized in their iconic bags that bear the names of members of its founding family. Here, we take a closer look at some of its most iconic bags as we revive our Designer Bag Index.
Named after the House’s founder, the Adele is a reinterpretation of the classic doctor’s bag with its soft lines and bold structure.
“I love this bag because it can carry the world every woman wants to always have with her,” says muse Carla Fendi of the supple shopping tote that was named after her.
Named after Alda Fendi, the Alda clutch takes pride in its minimalist design, embellished with tone-on-tone stitching and a turn-lock style opening.
Slouchy and ergonomic, this roomy tote features an asymmetric stitching that goes down the side, serving its purpose as the ultimate carryall.
Known for its slim, sleek, and streamlined silhouette, the Fendi baguette was a popular favorite of Sex and the City’s Carrie Bradshaw who had a growing collection of this rectangular handbag.
Born in 2009, the peekaboo has become a new favorite from the luxury label for its discreet details serving both aesthetic and functional purposes.
By The Way
The Fendi By The Way got its name because of the three ways that it can be carried: (1) as a clutch when the top handles are pulled tight; (2) as a handbag when held by the handles; and (3) as messenger bag with the longer strap attached on the sides.
Fendi’s first ever boutique in Manila is now open at Rustan’s Shangri-La.