These past few days have been making us scurry back to whatever that can shield us from the scorching sun. It's hot, hot, hot to the point that we just want to wear bikini even here in the city. (Or more like we daydream about the beach or the pool too often already.) Speaking of what to wear, we're not exaggerating when we say we went nuts when Levi’s launched its new Keep Cool Range 2014 collection. This latest offering includes the COOLMAX denim jeans specifically constructed to combat this sweltering weather. Just how does this work? The fibers used in the fabric create a cooling effect and enable ventilation, thereby adjusting the body temperature to maintain comfort amidst the heat. So if you're a jeans-and-shirt kind of girl, rejoice! Scroll down to read more about it.
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