To create fresh, new designs, global fashion retail brand Penshoppe explores alternate ways to deconstruct and reinvigorate denim in its latest collection, Penshoppe DenimLab 2019.
The collection evokes an unfinished, under-construction aesthetic as it aims to break convention through deconstructed yet functional pieces.
The pieces feature raw-cut edges, frayed hems, unsewn seams, exposed stitches, and contemporary materials like translucent plastic to contrast the finished look of labels, graphic iconography, and statement slogans. The outfits are thus clean and disheveled.
The collection also gives off an industrial feel with its use of reflective tape, adjustable and exposed zippers, straps and snaps, and heavy-duty box pockets. Meanwhile, its transparent accessories create a futuristic utilitarian vibe.
Shop the collection in-store and on Penshoppe.com.