Former England footballer, David Beckham, has teamed up with his long-term business partner Simon Fuller to release the collection with Global Brands—a spin-off company of Li & Fung, which distributes for luxury labels including Calvin Klein and Tommy Hilfiger, reports WWD.
Global Brands were keen to team up with David, 39, due to his "star power and status as one of the world's most famous sports and style icons," and also cited his partner Simon's "deep understanding of consumers, talent, and sports and entertainment rights," as the driving force behind the collaboration.
David, who unveiled a capsule collection of motorcycle jackets for Belstaff earlier this year, has labelled the team up the "first of its kind" and is thrilled to be working with Simon on the project.
He added, "Simon and I have worked together for many years, and nobody understands artists and rights owners better than he does."
The company has previously expressed an interest in "creating large scale global brands in partnership with a select number of high profile iconic sports and entertainment stars and rights holders."
David will follow in the footsteps of his wife, former Spice Girl Victoria Beckham, who launched her own eponymous label with Simon in 2008. The luxury label took home the Best Brand title at the British Fashion Awards in London on Monday night