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Updated: Creative Director Frida Giannini Is Leaving Gucci

Creative Director Frida Giannini Is Leaving Gucci
Updated: Creative Director Frida Giannini Is Leaving Gucci Creative Director Frida Giannini Is Leaving Gucci

Frida Giannini and Patrizio di Marco have stepped down from their roles at Gucci.

The creative director and chief executive officer, who are married and have daughter Greta together, have decided to leave the brand with Marco Bizzarri now being appointed CEO, holding company Kering announced today.

Di Marco first joined Kering 13 years ago as the CEO of Bottega Veneta before moving to Gucci in 2008 while Giannini joined the group 12 years ago.

Kering chairman and CEO, Francois-Henri Pinault, said of Di Marco's departure, "I truly enjoyed working with Patrizio over those years. The great performances achieved by the Gucci brand during his tenure stand as a testament to his success. 

"His strategic vision, passion and charisma were key to bring Gucci where it is today. I want to wish him the very best in his future endeavours."


Pinault also spoke about his sadness at losing another of his long-term colleagues, Giannini, adding, "I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand. She has been the sole creative director of Gucci for close to a decade.

"This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time."

Di Marco is set to depart on January 1 while Giannini will leave after showing her Autumn/Winter 2015 collection at Milan Fashion Week in February 2015.

New CEO Marco Bizzarri is also a Kering stalwart, having joined Stella McCartney in 2005 before moving to Bottega Veneta in 2009 while their new creative director will be appointed "later on".