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These Are the Famous Designer Brands' Cool New "It Bags" to Invest In

Add these to your growing wish list of modern classics.
These Are the Famous Designer Brands' Cool New "It Bags" to Invest In
IMAGE INSTAGRAM/JessWilson, INSTAGRAM/iamhearte, Chanel
Add these to your growing wish list of modern classics.

Just to clarify: When we say "new," we mean, well, those designer purses that haven't quite hit peak classic status yet...or, to phrase it differently, these are younger, fresher potential icons in the making. We're talking about bags that aren't the likes of your Chanel 2.55 or your forever relevant Louis Vuitton Speedy (both of which boast of winding histories that date all the way back to the early 20th century)⁠—they ain't the kind of pieces your grandmother may have lovingly passed down to you, but they're certainly modern muses you yourself might one day bequeath to your own kids. Call them instantly recognizable It bags with serious staying power, if you will! They're certainly cool now, and there's a great big chance that they always will be. Here, some recent introductions from these popular, well-loved luxury labels that are poised to stand the test of time.

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1. Dior 30 Montaigne

Named famously as a loving tribute to the brand’s iconic and emblematic flagship address in Paris, the Dior 30 Montaigne's explosive entry into the style scene was memorably heralded by literally hundreds of the 'gram's best dressed posting simulteanously-uploaded OOTD snaps carrying it on the crooks of their bling-decked arms. Overwhelming? Yes, and we thrived in the overload, to be honest. Though monogram mania may fade in the coming years as it did in the naughty noughties, we definitely see the 30 Montaingne's subtler, plain leather iterations aging gracefully. A tip when making that big purchase: Structure matters!

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2. Chanel Coco Handle

You know how, for some unexplained, miraculous reason, Chanel's Classic Flap is for literally everyone? Ask every chick from the prim, ladylike Heart Evangelista to headbangin' heavy metal queen Arci Muñoz–they all own it. It's the investment piece of dreams, arguably the only designer bag to really put your money on should you be forced (god forbid!) to choose just one. Whether you agree or not, you've gotta admit that those are some intimidatingly massive shoes to fill. That said, we're placing our confident bets on the Coco Handle, born in Fall-Winter 2015, as a little sister worthy of earning the same ageless fame.

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3. Fendi Mon Tresor

As decades pass, it becomes more and more apparent that the bucket bag is here to stay. The Fendi Mon Tresor derives its name from the French word for "treasure," and was introduced on the label's Spring-Summer 2018 runway. You might be accustomed to bigger pails, but we really do like how small this kid is–just roomy enough to toss all your daily essentials in, but also miniature enough to look cool slung crossbody and nestled against your hip. Cop one sporting Fendi's famous Zucca Fs for a very current pick.

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4. Prada Cahier

Even our very own Kathryn Bernardo has fallen hard for this baby. Boxy and structured yet elegantly gilded with scalloped hardware reminiscent of vintage carousels and music boxes, the Prada Cahier is actually inspired by old reads! No wonder it looks like it'd blend in perfectly perched on your grandfather's prized library shelf. Released in 2016, Prada describes it as "defined by elements inspired by ancient books or a precious private diary." Peer closer and find that the Cahier's upper part–generally in a contrasting hue–represents a book's spine, while the front flap is an apt interpretation of an expensively bound tome cover. 

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5. Louis Vuitton Twist

Thanks to exactly 165 long years of manufacturing topnotch travel trunks for the past century and a half's rich and famous, Louis Vuitton's legacy is near unparalleled. No one invents classics like 'em, and the Twist is set to become one of the house's most enduring designs. Named for the signature logo turnlock closure that, well, twists to open, it was among the styles introduced by Nicolas Ghesquiere straight after his appointment as creative director in 2014. It draws on the maison's storied history of luxury luggage yet manages to look ultra-current, a top quality that's won it hearts across the globe.

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6. Bottega Veneta Pouch

We never knew we needed a carryall clutch in our lives 'til the sleek, subdued arrival of the Bottega Veneta Pouch, courtesy of new creative director Daniel Lee. The "new Bottega," as many are unofficially referring to this fresh era in the Italian house's life, is slowly being thought of as the ultimate cure for those desperately homesick for the exquisite minimalism of "old Celine," but we're pretty sure that Daniel's set to carve his own unforgettable path. Among his first few orders of business? Resuscitating BV's signature Intrecciatio leather weave via this languid, slouchy-cool number that preaches no pretense. It is what it is: a Pouch. How concise.

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7. Saint Laurent Rive Gauche Noe

Finally, a trusty tote on the list! The ideal, updated travel bud, Saint Laurent's Rive Gauche Noe is ready and willing to run away with you to whatever corner of the world you please. Its canvas bod will fare fantastically on the idyllic shores of the sparkling sapphire Maldives, and, in turn, its tough cookie leather trim is going to look super chic lugging all your bits and bobs around after a grandoise Paris shopping spree. Oh, and check out how chill it sits on your passenger seat as you drive to the office on a hectic Monday morning. Sea to city? No sweat.

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8. Balenciaga Everyday Camera Bag

Imagine this. Eons from now, when you're bent and gray, you'll reminisce about the Balenciaga Everyday Camera Bag you took to wild late nights out and impromptu jaunts abroad and reverently whisper: One point for the cool kids! A no frills camera bag is totally an underrated wardrobe need, we think! Balenciaga's high-end streetwear flavor has undoubtedly become covetable beyond belief lately, and a quick, easy way to bite in arrived via this stark, logo-emblazoned sling that's basic in the best, most long-lived way.

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9. Carolina Herrera Initials Insignia

Versatile, beyond posh, and available in a thrilling myriad of colors—what's not to love about the Carolina Herrera Initials Insignia? Quite possibly the brand's most indentifiable leather purse, it was introduced in 2017 to mark the namesake Venezuelan label's 35th anniversary. This young icon's just the right mix of statement and subtle. We also like that you're spoilt rotten for choice when it comes to straps: The sporty web striped fabric version is great for pared down days, while the sleek matching leather option polishes up.

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