Vogue finally makes its move to the Middle Eastern market as its publisher, Condé Nast, launches the Arabia edition of the magazine this fall. Partnering with Dubai-based media company Nervora, the media company will first launch a dual language website, in both English and Arabic, to be followed by a print magazine next year.
Saudi Arabia’s Princess Deena Aljuhani Abdulaziz has been appointed as the Editor-in-Chief of Vogue Arabia. Daniela Agnelli will sit as its fashion director while Style.com/Arabia’s Managing Editor Caterina Minthe will be the features director. Together, they will pioneer and develop the magazine’s editorial tone and cultivate the gulf region’s cultural perspective.
With the plan to unify the voice of Arabs in the Middle East, Vogue Arabia aims to open the fashion world to the emerging market in the Arab world. Further, as Princess Deena takes the lead, she plans to challenge the world’s misconceptions about Arab women.
In an interview with Business of Fashion, she says, “Perhaps outside of our region there’s an underlying assumption that Middle Eastern women aren’t empowered, when we actually have a long history of accomplishments—though those stories don’t surface often enough. One particular aim we have is that Vogue Arabia will play a role in elevating these stories to the global stage through the medium and lens of fashion and culture.”
Other fashion magazines established in the area include L’Officiel Maroc, Harper’s Bazaar Arabia, Marie Claire Arabia, and Elle Oriental.