Premier media company, Conde Nast, the company responsible for the success of Vogue, Vanity Fair, The New Yorker, and other internationally-renowned magazine titles, is shaking things up content-wise.
The company recently launched a new sector called 23 Stories by Condé Nast. This new studio is a pool of the best creative minds all geared towards developing content to enrich engagement with advertising partners. This would include editorial teams, video teams (CNÉ), and distributors, who know what consumers want.
With an audience of 115 million across print and digital platforms, brand-infused content could be the next frontier for businesses, advertising, and publishing in the 21st century. Gone are the days when critics quibbled over whether readers would feel duped by native ads. Now it seems the goal is to be the one who does it best.
(Main image by Freudenthal Verhagen, Stone)