Chanel has given €1.2 million to the emergency fund created by Fondation de l’AP-HP (capital city Paris' public hospital system), the Fondation Georges Pompidou, and the SAMU (or French emergency services).
The donation aims to support hospital personnel who have frontlined the battle against COVID-19 since the disease's breakout in France. According to Channel News Asia, as of Wednesday, April 1, the European country has reported over 52,000 confirmed cases, with more than 3,500 deaths.
In addition, the brand has also donated more than 50,000 face masks to a number of hospitals, firefighters, police, and military forces throughout the country.
Partner manufacturers and teams, including nearly to 150 sewing specialists from the haute couture, ready-to-wear, and maisons d’art workshops, have also been mobilized to produce personal protective gear for medical workers. Chanel has begun the approval process with the public authorities and is set to launch full-steam production as soon as prototypes and raw materials have been approved.
Allure reports that Chanel has also pledged to pay its French workers for two months so they will not have to rely on unemployment from the French government. The label's statement says that this was decided upon so as to "avoid placing a burden on public finances so that the French government can help the most vulnerable businesses as a priority and channel its financing into the healthcare system, healthcare workers, and emergency services."