Those who regularly frequent Greenbelt 5 may already be familiar with the quirky displays of that mysterious store across Zara, which carries no sign, but constantly attracts shoppers and mall-goers with its eye-catching window showcases and beautiful merchandise.
The store is Celestina, the showroom of bag and accessory designer Tina Maristela-Ocampo. Last month, they showcased a few startling pieces from the Myth of the Human Body exhibit to accompany their Fall/Winter 2010 collection. This month, they have yet another attention-grabbing installation, one that—despite being only a few days old—has already been catching the fancy of Greenbelt 5 patrons, male and female alike, fashion-crazy or not.
Much of the showroom is filled with P6 million worth of San Miguel Beer cans (approximately 240,000 cans), all artfully arranged to showcase Tina's Spring/Summer 2011 collection of minaudières, crocodile skin totes, reversible linen capes, and statement accessories.
But the purpose of the installation isn't to generate attention alone; it's to showcase creativity and recall Filipino heritage in a charitable way. The installation seeks to raise funds for Habitat for Humanity—San Miguel Brewery has pledged to donate P500,000 to the organization, and Celestina patrons (and Greenbelt 5 shoppers) are invited to request for the empty cans with coin slots and fill them with their own donations.
"After Bodies, we decided to donate to Habitat for Humanity," says Tina, "but in a way that we would be able to endorse and do an art installation with San Miguel Beer." And what a profound way to launch a collection, too. "In a way, we didn’t want to just have an event where people are drinking beer, taking photos—that’s not our idea. I think this is a good way of expressing creativity and at the same time being able to give."
The Celestina + San Miguel Brewery installation will be on display in the Celestina showroom until March 24, 2011. Click on the photo gallery to view Celestina's Spring/Summer 2011 collection.