Casio’s Vintage Line Reinterprets Its Iconic Watches for the Present Day

In an exclusive interview with Preview, Marie Yoshizawa, Casio’s brand marketing lead, shared that the release arrives amid growing interest from younger consumers.

“According to our customer data survey, the main users are [from the] younger generation, like 20s or late teens,” she says. “So, in my opinion, maybe most of them are value-conscious customers… they want to buy a good product that will last a long time, and have a timeless design.”

That same intention informed the collection’s overall direction. With nostalgia continuing to influence contemporary fashion cycles, the team saw an opportunity to spotlight Casio’s long-standing watchmaking heritage.

Fashion revivals are often shaped by nostalgia, and Casio’s Vintage watches draw from multiple reference points—the ’80s-era technological optimism, ’90s Y2K restraint, and today’s appetite for affordable retro accents. They also meet a practical brief: approachable pricing positions them as low-commitment styling tools, while its defined profiles—rectangular cases, brushed steel finishes, and select gold-plated details—keep them visually recognizable even at a glance.

“We drew inspiration from the '70s and '80s. Because I think our watches have a timeless appeal, so most of the watches we [reference] the original models, but [in recent years] we have been updating the designs of the watches,” says Mizuki Nomura, Casio’s lead for global product development strategies.

She points to the ABL 100 as a clear example of this approach. Introduced last year, the model preserves the digital display and stainless steel bracelet from its archival design. The difference lies in its added capabilities, including smartphone connectivity via Bluetooth.

“It has a classical exterior, but [the functions] allow you to count your steps. You can connect it to your smartphone via Bluetooth, and you can set up an alarm or stopwatch through your phone,” she explains.

From a production standpoint, cost efficiency has always shaped Casio’s design process.

“We started watchmaking back in 1974, it’s [only been] 50 years, so we are kind of a newcomer [in the market]. So at the time, we tried really hard to make watches inexpensive so that a lot of people can buy our watches,” Mizuki notes.

In the Philippines, the new Casio Vintage models are available at Casio stores nationwide. The full selection can also be found through the brand’s official web store at casio.com.

Tap the image stack to explore pieces from the collection.

At the regional launch event last November 21, Southeast Asia's sartorial set gathered at The Warehouse Talat Noi in Bangkok, Thailand. Filipino influencers such as Ashley Garcia and Jeanette Ong joined Thai actors Force Jiratchapong, Goy Arachaporn, and more stepped out in their best '80s-inspired looks.

Watch the reel to see how they style pieces from the Casio Vintage line.