Calvin Klein Underwear's iconic waistband gets the spotlight at their latest social media campaign, #mycalvins. The brand has tapped Miranda Kerr, Leandra Medine of The Man Repeller, and Chiara Ferragni of The Blonde Salad to post Instagram selfies of them showing off their CK undies with the hashtag #mycalvins and their waistband on display, of course. Other celeb selfies to look forward to gawk at are Fergie, Lara Stone, and Poppy Delevingne.
This campaign encourages everyone (yes, including you) to post their #mycalvins selfies—you'll have a fat chance of being featured in their website's gallery.
Photo credit: Instagram @mirandakerr