Bvlgari Serpenti Infinito Arrives in Manila with a Star-Studded Celebration

Marian Rivera, Pia Wurtzbach, and Dolly de Leon dazzle at the intimate launch.

Bvlgari's most iconic motif has taken new form—and this time, it’s in Manila. The luxury house unveiled its Serpenti Infinito experience through a boutique pop-in at Greenbelt 3, followed by an opulent Roman banquet held at the Ayala Museum. From immersive storytelling to star-studded appearances, the evening captured the evolution of Serpenti as more than just jewelry but also a meditation on power, rebirth, and timeless elegance.

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Bvlgari Uncoils Serpenti Infinito in Manila

At the heart of the event was Serpenti Infinito, Bvlgari’s ongoing celebration of its enduring emblem: the snake. Long associated with transformation, wisdom, and eternal return, the Serpenti has been reimagined countless times since its earliest coiled forms in the 1940s.

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PHOTOS: Courtesy of Bvlgari Philippines

The boutique’s curated space allowed guests to experience this journey firsthand, culminating in live portraiture sessions where guests were drawn with Serpenti-inspired accents.

The dinner was also a sensorial narrative. From the serpentine-shaped dining table to the shifting lights that mimicked reptilian shimmer, every detail paid homage to the eternal cycle. The evening began with a hypnotic performance titled Ouroboros: The Eternal Cycle, followed by a culinary journey by chef Josh Boutwood themed after the Serpenti’s stages: Awakening, Evolution, and Infinite Rebirth.

Bvlgari's Glamorous Guest List

While the collection itself symbolized renewal, the fashion on display was no less transformative. The guest list included Bvlgari Friend of the House Pia Wurtzbach, who turned heads in Alaia's asymmetric jersey bustier dress in a dark chocolate hue. Styled with layered Serpenti jewels and a gleaming timepiece, Pia embodied sleek modernity and quiet strength.

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Pia Wurtzbach at the Bvlgari Serpenti Infinito event in Manila. PHOTO: Courtesy of Bvlgari Philippines.

Marian Rivera, who visited the boutique pop-in earlier in the day, made a statement in a velvet black strapless dress that amplified Serpenti’s signature sensuality. She styled the look with a bejeweled top-handle bag and bold Serpenti jewelry—all from the Italian luxury fashion house.

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Marian Rivera at the Bvlgari Serpenti Infinito event in Manila. PHOTO: Courtesy of Bvlgari Philippines.

Meanwhile, Golden Globe nominee Dolly de Leon brought her trademark poise in a pleated emerald gown with a sculpted neckline by Mark Bumgarner, complemented by a mix of diamond and gold Serpenti pieces.

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Dolly de Leon at the Bvlgari Serpenti Infinito event in Manila. PHOTO: Courtesy of Bvlgari Philippines.

Also in attendance were Chie Filomeno, Bianca Umali, Ruru Madrid, Darren Espanto, and Inigo Pascual—each dressed in looks that captured the brand’s language of refined glamour.

The Serpenti Infinito boutique pop-in at Bvlgari Greenbelt 3 runs until June 28. Whether you're discovering the collection for the first time or revisiting a design icon, it’s a chance to experience Serpenti’s legacy up close—a symbol that continues to evolve, inspire, and define modern luxury.

The stars sparkled in Bvlgari at the Serpenti Infinito launch in Manila. PHOTOS: Courtesy of Bvlgari Philippines