Bulgari Launches the "Beyond Time" Pop-Up in Singapore with a Star-Studded Night

The exhibition will run until August 10 at Paragon Mall.

Published on Jul 23, 2025

Paragon Shopping Centre lit up on the evening of July 18 as Bulgari opened its immersive Beyond Time pop-up with a glamorous launch event that drew in style stars across Southeast Asia.

Personalities like Thailand’s Davika Hoorne and Faye Peraya, Singapore’s Ayden Sng, and the Philippines’ Pia Jauncey were among the high-profile guests at the kick-off event for the Italian jeweler’s exclusive exhibition in the Lion City.

(L-R) Pia Wurtzbach-Jauncey, Davika Hoorne, Faye Pereya, and Ayden Sng. PHOTOS: COURTESY OF BULGARI

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Bulgari Launches the "Beyond Time" Pop-Up in Singapore

Held inside Paragon Mall’s central atrium, the evening brought together media personalities, digital tastemakers, cultural figures, and close friends of the brand. Jeffrey Hang, Bulgari’s Regional Managing Director, was also in attendance.

“It is a profound honour to present Bulgari’s world of watchmaking in Singapore,” he shared. “To have Beyond Time begin its journey here is especially meaningful. It is our tribute to SG60 and a celebration of the shared values of design, innovation, and craftsmanship.”

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Jeffrey Hang with Pia. PHOTO: COURTESY OF BULGARI.

Running from July 18 to August 10, the exhibition marks two big milestones: Singapore’s 60th year of independence and Bulgari’s debut at Watches and Wonders Geneva. To celebrate both, the brand has brought a slice of its Geneva presentation to Paragon Mall, complete with immersive displays and standout design.

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The "Beyond Time" Pop-Up space in Singapore's Paragon Mall. PHOTOS: COURTESY OF BVLGARI

The entire space is inspired by legendary modernists Ludwig Mies van der Rohe and Lilly Reich, whose minimalist philosophies echo Bulgari’s Octo Finissimo line. At the centre of it all is a striking B-shaped installation showcasing some of the brand’s most dazzling high jewelry watches. Around it, different themed zones highlight Bulgari icons like the sculptural Octo, the sensual Serpenti, and the intricate Grandes Complications.

The spotlight also shines on seven record-breaking watches that represent Bulgari’s innovation in ultra-thin watchmaking. Among them: the Octo Finissimo Automatic (2017), the Tourbillon Automatic and Minute Repeater (2018), the Chronograph GMT (2019), the Tourbillon Chronograph (2020), and the Perpetual Calendar (2021). Rounding it all out is this year’s showpiece—the Octo Finissimo Titanium Tourbillon (2025).

Also debuting at the pop-up is the Octo Roma Worldtimer SG60 Edition, a limited-edition timepiece created especially for Singapore. In a press statement, the brand describes the timepiece as an "homage to the resilience, innovation, and multicultural vibrancy that define the spirit of modern Singapore."

A closer look at the limited edition Octo Roma SG60 watch. PHOTOS: COURTESY OF BULGARI

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Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.