LONDON - Filipino designer John Herrera bagged the trophy at the London Emerging Designer (LED) Awards on Saturday evening. He took home 1000 pounds prize money for his 10-piece collection inspired by the theme of Bioluminescence.
“Growing up in our beautiful island nation I have always been into snorkeling, and what I see when I look at the diverse marine life we have in our reefs are women wearing fantastic outfits,” he told Style Bible. “Fusing crén with chiffon fabrics and burning the edges, I was able to create a malleable material. I also did a bit of experimental tailoring which I think complements the frocks I made for the London girl.”
Last February, Herrera was also in London to show at the International Fashion Showcase a collection inspired by “aswangs.” He told Style Bible that he was able to sell one of his dresses, which ended up being worn by an artist, Aowen Jin to one of her shows.
“Interest in what she was wearing led to me submitting my portfolio to the producer of the LED show. After a few days, they announced on their official site, I'm joining the London Emerging Designer line up of 12.”
See the complete lookbook below:
Photographer: MJ Suayan of At East | Jed Root
Makeup: Julio Jeremias for INGLOT of At East | Jed Root
Hair: Rogie Andaliza
Model: Yuliya of Elite Manila