Back in 2010, Phoebe Philo took her bow at the Céline spring 2011 show wearing white Stan Smiths on her feet. You could argue that sneakers had been a thing long before Phoebe was spotted wearing them but this “trend” soon trickled down as more editors were seen sporting these trainers at fashion weeks.
The Stan Smith is just one of the many styles from adidas that has gotten itself a cult following. Katy Perry and the girls of 2ne1 have a penchant for Jeremy Scott’s bright and colorful creations for adidas Originals and many other designers like Raf Simons and Stella McCartney and retailers like Colette, Barneys, and Dover Street have collaborated with the brand to come up with new designs and re-work old favorites.
Seeing that we’re still running on that sneaker rush, we’re giving you another installment of our Brand Index dedicated to the history and the all-time faves from the brand with the three stripes.
Now if that wasn't enough for you, check out this video of Design Director Sam Handy and Business Unit Director Torben Schumacher going into detial on how the ZX FLUX came about.