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Boutique Of The Week: Niche

Fun and feminine frocks for women of all ages in this online boutique.
Boutique Of The Week: Niche Fun and feminine frocks for women of all ages in this online boutique.

The Brand

Niche is the brainchild of sisters Lauren and Michelle Lin, and was recently launched only March of this year. With common fashion sensibilities—anything goes and I don’t want to look like everybody else—the two found themselves waking each other up at the wee hours of the morning to share their various design visions.

“How we started is kind of typical actually. We're sisters that love fashion but then the things we want were either unavailable or too expensive, so we decided to make our own clothing line. The reason was selfish at first; we sought to be able to wear the styles we wanted at the price we needed. It eventually became something we really enjoyed, which fortunately clicked with our client base, so we decided to pursue it,” shares Lauren.

Niche offers designs that do not merely follow trends but rather embrace them and toy with them. The two encourage individuality by creating multiple use clothing in limited pieces, as well as value balance by striving to make quality merchandise without the hefty price tag.


“Our dream was always to have something we would call our own,” Lauren adds. Perhaps, to create their own, well, niche.

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The Products

Niche has a growing selection of tops, shorts, skirts, dresses, jackets and accessories. Fun yet classy, these clothes also have friendly price points that range from P700 to P2500.

Their latest collection, Work to Play, consists of versatile designs that can transition from work to after hours.

The brand is planning to expand its clothing line to menswear and when that happens, “we eventually want a chic boutique to hold it all in.”


Click on the photo gallery to see a sampling of their products.


Online shop:

Contact person: Lauren and Michelle Lin

Contact number: +63917-5903707 / +63917-5968162

E-mail address: