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Boho Loco

As Freeway's latest merch hits the shops, muse Anne Curtis shows us how to work it.
Boho Loco As Freeway's latest merch hits the shops, muse Anne Curtis shows us how to work it.
Freeway has certainly carved its niche in the market with its trendy styles, affordable prices, and quick restocking. They've also held their own in the billboard wars along EDSA, what with that safari-inspired swimwear campaign that showed off a sophisticated Anne Curtis.

If you haven't already noticed, they latest release features the Diyosa lead actress in what could be the season's hottest, and most wearable trend, Luxe Hippie. Don't expect the usual crop of flower child garb. This new collection shows Freeway's gal as a posh disco-diva rather than the picketing, guitar-playing sort. Imagine dip-dyed ombrétinting lovely chiffon; flowers water-colored onto smocks; and earthy stripes blended with contrast tones lining tops and trousers. On second thought, don't bother with imagination. Click on to see what's in store.

—Isha Andaya, Managing Editor

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