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Bleached And Bronzed

Penshoppe toasts summer with a new campaign.
Bleached And Bronzed Penshoppe toasts summer with a new campaign.

March 11, 2009
People's Palace, Greenbelt 3

It's as though someone left them out in the sun a little too long and these dolls ended up with bleached platinum blond hair, shimmering bronzed skin, and ice blue eyes (not to mention the goofy grins of those who are drunk on summer). These smiling and suntanned Barbie and Ken look-alikes are none other than the new members of Club Pen, colorfully clad in retail brand Penshoppe's latest summer collection.

Solenn Heussaff, Victor Basa, Bea Soriano, Matteo Guidicelli, Matt Evans, and Melissa Ricks are the faces of Toast to Summer, the brand's latest campaign. Apart from coming out with the visually arresting billboards, the brand recently launched the new collection with a fashion show that featured a preppy look made of bright colors, nautical touches, and hippie influences.

While the show moved at a snail's pace, everyone got a closer look at the new pieces for summer. Even as each outfit still showed the brand's signature preppier style, Penshoppe took it up a notch with brightly hued plaid, gingham, stripes, and florals.

Jump here to see more of Penshoppe's Toast to Summer fashion show.

Click on to take a peek behind the scenes of the shoot with Club Pen.

-Bernice Bautista, Editorial Assistant

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