On October 9, BIRKENSTOCK took guests on an exciting journey through its history with the Hourglass Exhibition at The Gallery in Greenbelt 5. The exhibition showcased the ongoing journey of the iconic German footwear brand in anticipation of its momentous 250th anniversary that will be taking place in 2024.
Guests at the event included BIRKENSTOCK enthusiasts, media partners, Manila-based German social groups, and partners from across the Philippines—all of whom were able to marvel at the brand's first shoe models, as well as archival tools representative of its dynamic history from over two centuries ago.
At the Hourglass Exhibition, guests were able to get up close and personal with an exciting collection from Birkenstock in collaboration with Maison Valentino, and a preview of an upcoming footwear collection was also on display.
One of the notable experiences that were made available to guests included a leather personalization booth, where they were each able to customize an exclusive leather keychain with their initials.
In addition, the Find Your Fit wall allowed them to learn about the importance of wearing shoes that offer the right fit, and discover their correct shoe size when wearing BIRKENSTOCK footwear.
A LEGACY OF COMFORT
For over two centuries, BIRKENSTOCK has remained committed to crafting authentic comfort for people all around the globe. Deeply rooted in tradition since 1774, the brand has remained firm in its purpose of crafting footwear that allows people to walk as nature intended, and educating people on the importance of foot health in the process.
The brand creates footwear that offers wearers comfort and support, with a footbed designed and meticulously crafted with high-quality and sustainable materials. Now considered a cult classic, the brand has emerged as an icon in the fashion world.
STEPPING INTO THE FUTURE
The Hourglass Exhibition also allowed guests to enjoy a preview of the new and innovative footwear from BIRKENSTOCK that will be made available in a few months' time. Rustic yet modern, the Zürich model combines the stability of a closed-toe shoe with the lightness of a sandal. Its upper is constructed with a mix of soft synthetic felt and thick natural leather.
The Hourglass Exhibition: Manila ran for seven days from October 9 to 15, 2023.
Birkenstock stores are located in Metro Manila, Pampanga, Baguio, Cebu, and Davao.