BINI Stars in Nike's Latest Campaign
These are the exact shoes the P-pop group members wore to Nike's "Icons Meet Icons" campaign.
by Jam Nitura
Published on Apr 18, 2026
BINI is on a roll. After a stellar Coachella debut last week, the P-pop group once again captivated their jam packed Mojave Tent audience during the festival’s second week. As the cherry on top of their ongoing international success, the girl group are now also Nike endorsers.
Riding on the hype of BINI's upcoming second performance in Coachella, Nike Sportswear released their latest campaign video starring the girls clad in the brand’s athleisure wear. “From street to stage, P-pop group BINI keeps it moving,” they wrote in the caption.
This was accompanied by a series of photos featuring the members posing and playing in the street. The ad incorporates familiar Pinoy elements, championing BINI’s roots, from showing them eating mangos and kropek to playing piko along streets named Sampaguita and Gumamela.
The Icons Meet Icons Campaign with BINI promotes two of Nike’s popular sneaker lines, the Nike Zoom Vomero 5 and the Nike P-6000, in varying colorways. Check out the exact models below.
Zoom Vomero 5, starts at P8895, NIKE, nike.com/ph
P-6000, P4995, NIKE, nike.com/ph
Numbers-wise, BINI is among the most-viewed acts in Coachella this year, joining the ranks of Western pop sensations like Justin Bieber, Sabrina Carpenter, and KATSEYE. International news outlets like The Hollywood Reporter and The Guardian have also praised the Nation’s Girl Group for their “tight choreo” and “synchronized performances.”
Suffice to say, Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena, have been a great source of pride for many Filipinos lately as they continue to make a name for themselves abroad.
Jam’s way of exploration is by reading and writing. She hopes to always be lost in words and, occasionally, a good podcast.