After months of planning and anticipation, the Preview team in partnership with SM Parisian Shoes and Bags led by celebrity endorser KC Concepcion recently flew to the most romantic city on earth for a three-day fashion shoot for the very first Preview Escape, a mini-magazine showcasing the brand’s latest collection to be released this November.
Spearheaded by no other than Preview's Creative Director Vince Uy, SM Parisian's dream team was composed of fashion's biggest and brightest: renowned photographer Mark Nicdao, makeup guru Lala Flores, Preview Fashion Director Daryl Chang, and Preview Creative Solutions Managing Editor Roana Capaque; who all worked their magic to produce a fashion campaign like no other.
DYNAMIC DUO. Daryl Chang and Vince Uy enjoying the cool air along Parisian streets
READY, SET, SHOOT! Mark Nicdao and Vince Uy in their element
ALL GLAMMED UP. Lala Flores retouching KC Concepcion’s makeup before another take
“With the launch of our brand ambassador, KC Concepcion, who is very much familiar with the lifestyle in Europe, it was a no-brainer on our end that a holiday campaign in Paris would be perfect. Preview made this dream come to reality. It was an excellent collaboration to have a holiday look book with the best-selling fashion magazine in the country,” says the brand.
SM Parisian Shoes and Bags’ Felanie Lim and Naomi Monzon with celebrity endorser KC Concepcion at the Paris Opera
And just as promised, the winners of our SM Parisian Escape to Paris promo namely, Chinny Palmares and Francis Maypa, were given the once-in-a-lifetime opportunity to witness the photo shoot and travel around Paris for FREE!
Want to see more behind-the-scene photos? Search for #PreviewParisianEscape on Instagram and follow @previewthestylebible and @SMParisian.