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Behind The Brand: Shimmer

Krisella Lao establishes an online brand that caters to the fashionable woman who isn’t afraid to take risks.
Behind The Brand: Shimmer Krisella Lao establishes an online brand that caters to the fashionable woman who isn’t afraid to take risks.

What started out as a side business, which catered solely to the owner's friends and family eventually became a full-fledged online clothing brand. Actualized on November 2012 when word-of-mouth greatly increased the demand for Shimmer's items, owner Krisella Lao decided to work with a seamstress to bring the designs she had in mind to life. The brand carries equal parts carefully curated, one-of-a-kind pieces from the owner's personal trips abroad, and locally-made pieces such as party dresses, reversible blazers, and bodysuits. Shimmer aims to bring the owner's signature style into the closets of women who aren't afraid to take risks and make a statement, and those who love unique, versatile pieces that are proudly locally made.

Want to see more of Shimmer? Click on the gallery to view their products.