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Behind The Brand: Florence Fling

Florence Fling all began in Italy. Read on to know more about this brand's success story.
Behind The Brand: Florence Fling Florence Fling all began in Italy. Read on to know more about this brand's success story.

It all began in Italy, Florence to be exact. Tessa Villalon embarked on a one year Fashion Merchandising course in Florence, Italy to pursue her dream of having a career in fashion. She promptly fell in love with the city and plucked inspiration for her brand’s name from her short stay: Florence Fling.

This ready-to-wear line is especially made for those who love what Tessa describes, “feminine-chic.” From office-appropriate dresses to feminine frocks, her easy-to-wear closet staples fit right into any woman’s closet.

From starting up as an online store in February 2011 to having branches at Crossings Shangri-La, Glorietta and Trinoma, Florence Fling is looking to expand its horizons and is showing no signs of stopping.

Click on the photo gallery to view a sampling of Florence Fling.