In 2010, three friends banded together to create an online business to house their dream dresses. Kaitlyn Gan (the designer), Flora Lim (the marketer), and Zachary Yong (the manager) relocated from Singapore to Thailand to pursue their dream of creating a contemporary womens’ fashion line. Starting out from a tiny workshop, these friends worked day and night to sell their carefully crafted wares online.
Initially selling to their friends, their feminine designs were soon in demand. With orders hailing from the UK, Australia, and Italy, they soon expanded into the thriving business they maintain today.
Click on the gallery and check out their on-trend items.