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Bcbgmaxazria Spring 2013

BCBG takes a plunge into modern fairytale territory.
Bcbgmaxazria Spring 2013 BCBG takes a plunge into modern fairytale territory.

In the world of fashion one needs that something extra in order to stand out, and with BCBGMAXAZRIA's superfluous amount of flair that make women want to crave for more, the brand is on top of their game. One of the hottest names in the fashion industry today, BCBG has loyalists like Emily Blunt, Dakota Fanning, Rihanna, Fergie, Taylor Swift, Leighton Meester, and Selena Gomez all testify to the label's cool-chic aesthetic.

Founded 23 years ago by design chairman and CEO Max Azria, the critically acclaimed brand has been on constant growth—and aging rather well, if we do say so ourselves—as they continue to become a global household name. Part of this development is their expansion in more countries including the Philippines.

Last March 12, as they opened their first boutique at Bonifacio High Street Central, the brand launched their Modern Fairytale-themed Spring 2013 collection inspired by wild florals, bold, vibrant colors, and Asian-textured denim prints. All these are combined with classic weightless fabric and fluid silhouettes perfect for the season, with BCBG redefining workwear for today's woman. With the line characterized by a mashup of global influences with added edge, they're made for ladies truly embodying the meaning of the brand: Bon Chic, Bon Genre—good style, good attitude.

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BCBGMAXAZRIA stores are located in Bonifacio High Street Central, EDSA Shangri-La Plaza, and soon at Resorts World and Greenbelt. 

Click on the photo gallery to see the Spring 2013 collection.