Being a multi-hyphenate has become the norm, and Hedgren, a Belgium-based bag brand, recognizes this through its latest collection. Its New Favourite campaign caters to the lifestyle of the modern working woman, and each piece reflects a unique style and functionality that every type of woman can appreciate. Below, its range of bags—and your new favorites:
Made of Hedgren’s signature water-repellent nylon, this line of professional totes exudes style and power.
Each bag features a luxurious exterior and organizational elements, making it easy for the working woman to navigate through her day.
This range is for fashion-forward women who refuse to compromise functionality.
Elegant silhouettes, timeless colors, along with practical pockets and compartments, define it.
The collection’s minimalist aesthetic makes it ideal for the fuss-free creative’s everyday use.
Each bag comes with durable water-repellent nylon and RFID blocking pockets, making it the perfect purse for commuting or exploring new places.
The bags in this collection suit women with active lifestyles.
Mindful, health-conscious women need a bag that’s as versatile and resilient as they are, like the Advance two-way backpack and shoulder bag.
Edge and Freestyle
Hedgren’s campaign also includes two durable luggage lines.
The Edge is for those who prefer a more elegant and subtle look without having to trade off practicality and sturdiness, while Freestyle is for those who prefer a more chill and sporty look.
Each piece is equipped with four silent spinner wheels that easily glide on any surface, and waterproof interior pockets for wet clothes or toiletries that are prone to leaking.
Every woman needs a bag that can keep up with her and complement her style. Find your new favorite in Hedgren, which has learned to design bags that resonate with women through its 25-year-long history. Follow Hedgren on Facebook for more information.