Ariana Grande is joining classic sportswear brand Reebok's star-studded roster of ambassadors! She follows in the footsteps of names like Gigi Hadid and Nina Dobrev, whose campaigns with the label have been just as talked-about.
"Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I'm an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by," Ariana said in a statement. "I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves."
The pop star's massive social media following (113 million and counting on Instagram alone!) will definitely play a huge part in her partnership with the brand—according to a Reebok spokesperson, Ariana will be central to Reebok’s global marketing and digital efforts.
Can't wait to see the fruits of this collab! Congrats again, Ari!