The idea of local establishments getting Hollywood celebrities to front their campaigns is certainly not new to us. The bigger question on our mind is how much these establishments actually pay to get these talents to say yes.
Recently we came across this new commercial from the City Of Dreams Manila (that swanky gold building near Coastal Mall along Roxas Blvd.) starring none other than Leonardo DiCaprio and Robert De Niro. The commercial directed by Martin Scorsese, is but a part of a series of ads that reportedly cost about $70 million. So how much did Leo and Robert get? Just about $13 million each, really.
Did the client get their money’s worth? We leave it to you to decide.